Reduce Legal Costs
The key to reducing legal costs is to proactively acquire
Properly acquiring and managing IP assets (domains, social
media) is significantly less expensive than attempting to acquire the assets at
a later time through the legal system.
Identify and track assets that are being cyber-squatted.
Document and track all communication with cyber-squatters:
Cease-and-desist orders, DMCA takedown notices, UDRP documentation, etc.
Reduce IP Acquisition Costs
It is typically less expensive to acquire online assets
(domains, FaceBook accounts, etc) before your clients become famous or popular.
Often a web domain or social media account may legitimately
have multiple uses. For example, buying an existing domain from a legitimate
user can cost tens of thousands of dollars, or more -- if it is even for sale.
Early acquisitions are key. Missing an acquisition can be expensive and embarrassing for your clients.
Keeping track of all the vendors related to a brand can be a
nightmare. Using a spreadsheet or a home-made database invites data loss:
Avantla can manage relationships with:
- Domain Registrars
- PR&Marketing Firms
- Hosting Companies
- Website Developers, artists, content creators
- Phantom Bloggers
- Fan Clubs
Security and Single Sign On
Proper security when managing online assets is very hard to
get right. There are so many separate accounts and passwords for domains
registrars and social media websites -- just to name a few.
Avantla's "single sign-on" features gives users
the ability to login to related accounts with a single password. This maintains
account password security AND gives your employees direct access to only the
websites they need to see - with a single password.
Your employees never see or know the individual passwords,
which helps with employee turnover. Additionally, an audit trail provides a
history of all employee access to sites.
Reports and Auditing
Avantla provides monthly reports proving the client's brand
and intellectual property are being properly managed.
Avantla can audit the client's portfolio -- helping the
agent or attorney to verify proper intellectual property management.