Reduce Legal Costs
The key to reducing legal costs is to
proactively acquire intellectual property.
Properly acquiring and managing IP assets
(domains, social media) is significantly less expensive than
attempting to acquire the assets at a later time through the legal
system.
Fight Cyber-Squatters
Avantla can:
- Identify and track
assets that are being cyber-squatted.
- Document and track all
communication with cyber-squatters: Cease-and-desist orders, DMCA
takedown notices, UDRP documentation, etc.
Reduce IP Acquisition Costs
It is typically less expensive to acquire
online assets (domains, FaceBook accounts, etc)
before your clients become famous or
popular.
Often a web domain or social media account may
legitimately have multiple uses. For example, buying an existing
domain from a legitimate user can cost tens of thousands of
dollars, or more -- if it is even for sale.
Early acquisitions are key. Missing an
acquisition can be expensive and embarrassing for your clients.
Manage Contacts
Keeping track of all the vendors related to a
brand can be a nightmare. Using a spreadsheet or a home-made
database invites data loss:
Avantla can manage relationships with:
- Domain Registrars
- PR&Marketing
Firms
- Hosting Companies
- Website Developers,
artists, content creators
- Phantom Bloggers
- Fan Clubs
- Attorneys
- Agents
Security and Single Sign On
Proper security when managing online assets is
very hard to get right. There are so many separate accounts and
passwords for domains registrars and social media websites -- just
to name a few.
Avantla's "single sign-on" features gives
users the ability to login to related accounts with a single
password. This maintains account password security AND gives your
employees direct access to only the websites they need to see -
with a single password.
Your employees never see or know the
individual passwords, which helps with employee turnover.
Additionally, an audit trail provides a history of all employee
access to sites.
Reports and Auditing
Avantla provides monthly reports proving the
client's brand and intellectual property are being properly
managed.
Avantla can audit the client's portfolio --
helping the agent or attorney to verify proper intellectual
property management.
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